Alan R. Karls
Professional Writer and Copy Editor

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Experience and samples

Citrix

Sybase

Ellie Mae

US Fleet Leasing

Alameda Magazine

RingCentral

 

Citrix

July 2008 - March 2011

Senior Copywriter

  • Wrote case studies, solution briefs, corporate brochure, newsletter articles, intranet articles, white papers and other collateral
  • Participated in the writing of the Corporate Messaging Guide
  • Copy edited all collateral for corporate style and grammar, and good composition
  • Created and maintained corporate style guide and corporate messaging guide
  • Created, html coded and wrote Brand Central, Corporate Marketing’s intranet site
  • Wrote emails, web content, messaging guide, banner ads, blog copy and newsletter articles for Citrix Synergy, a global user convention
  • Wrote articles for Perspective customer e-newsletter

Some case studies that I wrote for Citrix:

  • Centene Corporation
  • Derby Public Schools
  • SoftLayer