Alan R. Karls
Professional Writer and Copy Editor

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Citrix

Sybase

Ellie Mae

US Fleet Leasing

Alameda Magazine

RingCentral

Sybase

August 2000 - May 2006

Senior Content Producer

• Information architect and chief content producer for corporate web site. Designed site navigation and product pages. Wrote all copy.
• Project managed, designed and implemented new, user-friendly home page design. Editor-in-chief of home page http://www.sybase.com/ and  writer of home page feature articles
• Editor of Sybase in the News section of web site.
• Conceptualized, wrote and produced online banners for Sybase.com home page.
• Wrote articles for company magazine.
• Produced ongoing Solution Snapshots section of Sybase Magazine.
• Assembled articles, coded html and posted bi-weekly internal corporate newsletter.
• Managed Marketing Department intranet site.
• Wrote copy for messaging, email invitations and brochures for several company events.
• Desktop published and produced daily newsletter at annual users' convention.

Web design

As information architect, I completely redesigned the corporate web site, from home page to product detail pages. When I arrived at Sybase, the home page looked like this:

After the redesign, it looked like this. It was a monthly online magazine. The top and side articles appeared for a month. I wrote most of the articles and copy edited already written material to fit. I wrote the ads, the page copy and worked with design to create the images.

The concept was to have revolving strategic content to draw readership, and static links to provide immediate navigation to the top requested information paths.

Magazine articles, white papers and newsletters

At the Speed of Inspiration - A depiction of how Sybase was used for genomic research. This is an example of how I can research complex subjects and give a simple, clear narrative explaining it.

Partnership Paradigm

Smithsonian Awards

The Lesson of Telegraph Hill

Solution Snapshots

Sybase NewsWave - A daily 2-page newsletter for the attendees at Sybase TechWave annual convention. I wrote articles, laid out the issue and managed its production.

Sybase NewsBase - A weekly internal newsletter distributed to the global workforce.